MEET THE TEAM – OUR CO-FOUNDERS
Deli Rocks was the earthy cafe setting and Gio – cafe owner and creator of a glorious banter-filled atmosphere – enabled two creatives to meet. Caleb and Jamie – with their shared passion for mirth, laughter and living wholeheartedly immediately recognised a kindred spirit.
They come from two different worlds; one steeped in gardens and product design and the other immersed in startups and business. As well as their love for an occasional Elephants Ass (an aptly named pastry that is likely to induce a blissful diabetic coma) they had a deeply shared passion for creating epic and thoughtful social spaces.
Spaces that would bring people together, lift the spirits and add real value to the human experience. It wasn’t enough to have a great product or service and peddle it on the market. The duo were driven by creating spaces for meaningful connections.
They have a desire of getting folk from all walks of life into the great outdoors, to be inspired to enjoy work, rest and play and do life in fresh and energising ways.
IBYG is the lovechild of the duo’s shared passion for thoughtfully designed social spaces that are truly good for the soul.
“One of my favourite things is seeing a client’s eyes light up when they realise the true extent of what’s possible with our bespoke garden structures. They can completely change the way a household engages with an outdoor space.”